Vineyard Vines is the complete lifestyle brand offering ’preppy with a fun twist’ apparel, swimwear and accessories for women, men and children. Best known for its whimsical ties and smiling pink whale logo, Vineyard Vines is the official style of the America’s Cup. The brand boasts quality fabrics, playful prints and a wide selection of goods in a vast spectrum of colours. We’re brothers who quit our corporate jobs in NYC to live the Good Life. We had a vision to create ties that represented the fun and finer things in life. We’ve come a long way since then, selling clothing and accessories for men, women and kids. We’ve got everything to keep you covered, wherever the Good Life may take you. Our love for the water and sailing has always been in our DNA – took us to Bermuda as kids and throughout the years. We’ve met some really great people, each one sharing the rich history and traditions of the island. We couldn’t stop thinking about the beautiful pink-sand beaches and bright blue waters. Now, we’re thrilled to be back as the Official Style of the 35th America’s Cup and to be opening a new store in one of our favourite places. It’s been a lifelong dream, and we couldn’t be more excited. We’ll see you on the water! Every day should feel this good. Hours are Monday to Saturday, 10 a.m. to 6 p.m., and Sunday 1 to 5 p.m. *hours may vary by location and subject to change.